I was at Uchumi Langata a couple of days ago and surprise surprise… Pepsi has muscled its way into what was exclusively Coca-Cola space! What was more surprising is that the Pepsi brands were all placed strategically next to the Coca-Cola brands they are perceived to be equivalent to. Granted, Pepsi is yet to flood the airwaves or storm the retail market, but the writing is now on the wall. Pepsi is here!
There is nothing like competition to up the stakes for any brand. This will be interesting.