Just scanning through status updates, posts and comments by my Facebook “friends” this morning (yes, during working hours!) got me thinking. It will be interesting to investigate whether Kenyan brands care for this space. Do they still see it as alien and inconsequential to their brand development? Are they actively engaged in the ongoing conversations, especially those touching on their sector or specific brands? Do they have a strategy for tapping into what has been described as the third largest country, and therefore market, in the world? Have they considered that membership and participation in the world of new media is predicated by a certain social status and an indication of financial well being? This “virtual country” is possibly the richest in the world if one measures their propensity and ability to buy, not necessarily their net worth – that is a different story.



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