From Customers to Fans

The English Premier League now virtually belongs to Chelsea after their merciless thrashing of Stoke City over the weekend. Soon it shall be heard in strange places around the world thousands of miles away from Stamford Bridge that “we won the league!”, “we are the champions!” These words will come most from the non-English but will be said with probably more passion than a born and bred Englishman from London West London.

How do sports brands do it? How do they turn what other brands may call “customers” or “clients” into such passionate fans? These fans, more often than not, have no financial stake in the companies they are supporting. Yes, these sports teams are actually private companies with real owners who reap a profit when the clubs do well.

The answer? I’ll need some time to give this a think. In the meantime, I shall wait for the day Chelsea are crowned champions of England to do my research.

May be, just may be, I will find the answer.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: