IS EQUITY WINNING THE BATTLE WHILE BUSY LOSING THE WAR?

Equity’s “member” adverting campaign is doing the rounds like an out of control bush fire. Let us give credit where it is due – the idea is catchy and seems to have struck a cord with Kenyans of all classes. The campaign has probably banished the Kikuyu baggage the brand has been lugging around once and for all. Equity can now be seen as a truly Kenyan brand.

Here’s a thought. The brand is busy growing its regional footprint. Might Equity be boxing itself in like Tusker did and Safaricom is busy doing? Both Tusker and Safaricom are great brands, but only in Kenya.

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