The internet will overtake the television as the medium of choice by June 2010. The shocking revelation was one of the key findings of Microsoft’s study on internet trends in Europe titled “Europe Logs On” released earlier this month. The findings have major implications for brands and what consumer needs they satisfy, how they are positioned, communicated distributed and even consumed.
Are you still thinking of doing that 60 second television advert? Do you have a branding budget for the growing online audience?