It is not news that having price reductions, special offers and freebies does drive brand sales for the short term. It is rarely a sustainable way to build a brand as it overemphasizes price to a point where other more sustainable selling points get neglected. Mr. Chris Anderson, the editor of Wired magazine has a radically different opinion – give stuff away for free and build your brand! Out of sheer curiosity, I’m still reading up on this new idea ..
Give stuff away for free and build your brand!