The Science of Branding

Branding is considered the fluffy stuff of business which you can do without. When push comes to shove many will do without it. This is because the strategic branding industry has largely failed to brand itself. It has mistakenly kept the company of the marketing industry instead of courting the business consulting industry. The branding industry will establish itself firmly in the minds of the business community once it gets as scientific as the business consultancies.

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